It was only yesterday I wrote “The Problem with Marketing” and today a friend sent me a link for the pitch page for some guy named Trey Smith and his “Software System”. My friend asked me to watch it and tell him what I think.

I never made it through the video, because frankly, life’s too short to sit through something you already know the ending for, especially when it’s a marketing pitch for a bullshit marketing course teaching you how to make “big bucks”, in this case on my home turf…the software business.…

I randomly punched up a podcast on my iphone this morning on my way to the office and it was a short “introduction to information marketing lesson” from Joe Vitale for Nightingale-Conant. I’ve got a few Joe Vitale books and audiobooks (that marketing “works” is not being disputed here), and while I find some parts of them interesting and instructive, there’s a common theme running through them which I find indicative of online marketing gurus: marketing as an end unto itself.…

You see a lot of people going to seminars, doing research and gearing up to “become their own boss” by trying to do things totally outside of their circle of competence. Bricklayers trying to daytrade. Bank tellers trying to flip houses. Dental assistants setting out to become professional bloggers, the list goes on.…