The Problem with “Marketing”

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I randomly punched up a podcast on my iphone this morning on my way to the office and it was a short “introduction to information marketing lesson” from Joe Vitale for Nightingale-Conant. I’ve got a few Joe Vitale books and audiobooks (that marketing “works” is not being disputed here), and while I find some parts of them interesting and instructive, there’s a common theme running through them which I find indicative of online marketing gurus: marketing as an end unto itself.

(read the rest on AntiGuru.com »)

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