It was only yesterday I wrote “The Problem with Marketing” and today a friend sent me a link for the pitch page for some guy named Trey Smith and his “Software System”. My friend asked me to watch it and tell him what I think.

I never made it through the video, because frankly, life’s too short to sit through something you already know the ending for, especially when it’s a marketing pitch for a bullshit marketing course teaching you how to make “big bucks”, in this case on my home turf…the software business.…

I randomly punched up a podcast on my iphone this morning on my way to the office and it was a short “introduction to information marketing lesson” from Joe Vitale for Nightingale-Conant. I’ve got a few Joe Vitale books and audiobooks (that marketing “works” is not being disputed here), and while I find some parts of them interesting and instructive, there’s a common theme running through them which I find indicative of online marketing gurus: marketing as an end unto itself.…

OH NO! I’m about to pick on Steve Pavlina again, I resolved to lay off for awhile, but then he went and posted “How to Manifest Money”, and really…it’s not like I have a choice in the matter now. In it, he advises Playfulness (vis-a-vis, your relationship with money), Knowing (that the money is already there), Detachment (as opposed to desperation), Power, Upgrading, and Congruency (in your beliefs, no wait, in the “vibes your putting out”) – and relates the program in action as he teaches his 10 year old daughter how to forage for loose change on the ground…apparently Steve is a master at it (my daughter is 4 and I’m teaching her chess, linux and how to read a statement of cashflows…)

Anyway, fuck all that new age crap.…